Mikael Söderlindh

Mikael Söderlindh is a Swedish entrepreneur and creative brand strategist best known as the co-founder of Happy Socks, a globally recognized lifestyle accessory brand. With a background in marketing and a deep understanding of product, retail, and brand storytelling, Mikael has built and scaled several consumer brands across multiple markets.

Today, he is the founder and CEO of DRM-LND, a fast-growing retail and lifestyle concept currently expanding through a turn-key franchise model across Europe, the Middle East, and the U.S.

His signature approach blends bold creative vision with hands-on execution, and he has developed a reputation for building teams, experiences, and brands that emotionally connect with modern consumers. With over 20 years of experience in brand building, product development, retail, and expansion strategy, Mikael remains focused on creating brands that resonate globally while staying agile, fun, and culturally relevant