Jacob Nelson

James McCree has been instrumental in transforming Spud Bros from a viral food sensation into a fully-fledged restaurant concept. With a strong background in hospitality and a passion for operational excellence, James played a key role in developing the scalable, site-efficient model behind Spud Bros Express—taking the brand from street-side origins to a fast-expanding national presence.

 

Though not a founder, James’s vision and execution have been crucial in shaping the customer experience, streamlining operations, and adapting the beloved loaded jacket potato concept for high-footfall, extraction-free locations. His leadership has helped bridge the gap between social media success and real-world restaurant impact, positioning Spud Bros Express as one of the most exciting names in UK food retail today.